Strategy
Experian's vision is for our people, data and technology to become a necessary part of every major consumer economy around the world.
Find out more about our global Strategy.
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Business Structure
Experian Decision Analytics
is a specialist provider of credit risk and fraud management solutions. We work with clients worldwide, offering them our best practice consulting, scoring and software capabilities to help them achieve their optimum business performance. With our solutions, clients are able to formulate real-time, optimised decisions based on strong analytics, and deploy them rapidly in the dynamic environment, maximising the value of every customer interaction.
Experian Marketing Solutions
helps clients to acquire new customers and to manage their relationships with existing customers across multiple channels. We acquire, process and manage large and comprehensive databases containing geographic, demographic, lifestyle and attitudinal information on consumers.
Experian CheetahMail
helps clients to manage, analyse and automate web and email marketing campaigns so that they can build data-driven and relevant customer relationships. CheetahMail offers a broad range of services, including consulting, creative design, programme management, strategic analytics and technical consulting. Globally CheetahMail sends upwards of 20 billion emails per year, across 60 countries in 30 languages.
Experian Footfall
helps clients to understand their market opportunities by measuring shopper traffic and providing related metrics. We use the most advanced, discreet and cost-effective monitoring system on the market to count over six billion people every year, in over 750 shopping centres, retail parks and travel interchanges worldwide.
Hitwise
is a leading internet marketing intelligence company. We help clients monitor the performance of their websites and target their online advertising spend more effectively.
Mosaic Hong Kong
Mosaic Hong Kong is Experian's award-winning geo-demographic segmentation system which classifies consumer segments at the finest level of geography available in the market.
Experian Credit Services
Experian Hong Kong currently does not own or operate a credit bureau locally.
Globally Experian acquires, processes and manages comprehensive databases containing the credit applications and repayment histories of consumers and businesses. Using proprietary search and match systems and application software, we deliver a wide variety of credit reports and reporting services on consumers and businesses to our clients. This helps them to lend profitably to their customers, and to maximise revenue and minimise risk.
