Marketing Services

Experian Marketing Services helps clients maximise their marketing investments and target the right strategy and tactics to achieve their objectives. By leveraging our breadth of capabilities, we help clients better understand their customers and prospects, communicate with them through relevant marketing messages, and measure the impact of marketing across their business.

Bringing a comprehensive set of best-in-class capabilities together enables us to provide a full spectrum of marketing services throughout the world and across all stages of the customer life cycle. The combination of our people, processes and technology, focused on our clients' unique needs, gives them a competitive advantage through a world of insight.

Our forecasting services keep clients abreast of emerging trends so they can stay ahead of the competition. We offer software that performs identity authentication and Internet marketing intelligence that allows clients to track Web site traffic and evaluate the efficacy of data captures and online marketing.

Experian's marketing services have programs specifically designed to benefit catalog businesses, retailers, banks and credit card companies, automotive clients, data brokers, business-to-business enterprises and many others.

Not only has our highly accurate, quality data let nonprofit organizations maximize their fundraising efforts, it also has helped the world's leading brands increase profits and operate more efficiently.

Experian's decision analytics services help buisnesses with Customer Acquisition, Customer Management, Fraud Management, Risk Management and Debt Recovery.