Customer Insight

Identify and target the right customers with the right customer intelligence

Maximise the return on your marketing investment by understanding and finding more of your best customers.

The marketer’s goal has always been to build great brands, help to acquire new customers and retain existing customers so the business can grow. Combined with the fact that the competition is growing and customers today are less loyal, this goal is becoming increasingly hard to reach.

Leverage Experian’s Mosaic solutions to pinpoint the right customers, communicate with them in the most relevant way with the offers that will resonate and ensure their loyalty.

How Experian can help

  • Define your target audiences, profile your best customers and locate lookalikes

    Define your target audiences, profile your best customers and locate lookalikes
  • Build an in-depth understanding of your customers’ characteristics so that you can maintain stronger customer relationships

    Build an in-depth understanding of your customers’ characteristics so that you can maintain stronger customer relationships
  • Use Experian Mosaic to identify where to expand your business in new markets based on where your best target customers reside

    Use Experian Mosaic to identify where to expand your business in new markets based on where your best target customers reside
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