Case Studies

The Challenge

The travel and airline industries are both highly competitive – especially in the online space where it’s easy for travelers to quickly search for the cheapest airline tickets available. Understanding what is working most effectively and efficiently within the industry online, as well as having the ability to react and adapt swiftly are a must.

The Solution

• Using Hitwise, Delta.com was able to run a competitive analysis to determine:

  Where delta.com ranks against specific competitors.
• How much market share delta.com gains or loses in comparison to the competition on a daily, weekly and monthly basis.
• Whether marketing, search and advertising campaigns have a direct impact on delta.com’s market share – the very next day.