Experian recently announced the appointment of Graeme Beardsell as Vice President, Sales & Marketing for Asia Pacific. Based in Singapore, Graeme will be responsible for leading the growth of Experian's Credit Services, Decision Analytics and Marketing Services businesses and strengthening the company's leadership position in the region. He will report to Ken Sansom, Experian's President of Asia Pacific.

Graeme possesses 23 years of experience in sales, marketing, business development and general management in the data-driven enterprise software industry. Prior to joining Experian, Graeme was working with various firms consulting on strategy, general management and organisational design in Asia Pacific. He has also previously held various senior management and sales positions, including Regional Vice President Sales and Operations at salesforce.com, and Director of Asia Pacific Telecom Solutions at IBM Global Services.

"Graeme's appointment underlines our commitment to recruiting high-calibre business leaders to help us further accelerate our growth in Asia Pacific," said Ken Sansom. "His understanding of our business and clients combined with outstanding leadership skills and first-class commercial insights are all major assets."

Graeme holds a Bachelor of Business degree in Economics and Business Administration from University of Technology, Melbourne.

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