Experian Resources
What's new? What's old? Our industry is brimming with new ideas and new ways of using old ideas. Keep up to date on the latest consumer marketing trends, marketing news and events.
Email Marketing Resources
First Look at Facebook Messages - Best Practice
Experian CheetahMail has produced a report revealing some interesting data points and best practice considerations around the new Facebook Messages product. >> Download Report
The Future of Email Marketing - Mobile Marketing Whitepaper
Experian’s latest research “The future of email marketing: adapting to today’s smartphone enabled consumer" looks into key findings from the research and recommendations for marketers so they can take advantage of and effectively use mobile marketing. >> Download Report
Research Report into Email Marketing Trends
Experian CheetahMail has conducted a survey across the market to provide insights into local trends and email marketing best practices. >> Download Report
The 30-min learning experience: Winning Strategies for Email Marketing in Retail and Travel
Learn about best practices and the latest trends for optimizing your email campaigns. We'll provide actionable insights to help increase revenue, manage costs and strengthen new customer acquisition. >> Download Webinar
Digital Marketing Resources
The new Digital Marketer Report aims to answer marketers' most pressing questions pertaining to traditional and emerging digital channels. >> Download Report
Converting Web Visitors to Customers
Experian research shows marketers admit they know how to attract customers to their website, but not what makes them purchase. >> Download Report
Re-launch your Website with Experian Hitwise
Find out how other leading businesses are using Experian Hitwise's online competitive intelligence data to successfully relaunch their website. >> Download Report
Data Management Resources
Unlocking the Power of Data
The whitepaper explores the current status of data quality among Australian organisations and assesses their understanding of the importance of data in making critical business decisions. >> Download Whitepaper
Know your Customer
It's never been more important for retailers to maintain customer loyalty. Understanding unique behaviours and the relationships you have with your customers can lead to long-term sales. >> Download Whitepaper
Data Advice for the Modern Marketer
Most marketers see data as a barrier or burden. What they don't recognise is that data can help with the most common problems faced by marketing teams. >> Download Whitepaper
Debt Management, Risk & Fraud Resources
Experian Insight into the changing face of fraud
Learn important digital-marketing media trends and benchmarks to create engaging multichannel customer experiences. >> Download Report
Prevention is better than cure
Learn more about the role of a pre-delinquent strategy in managing bad debt. >> Download Report
Report on Debt Management for Telecommunications
Experian delivers a Decision Analytics proposition that addresses the key debt management challenges and enables your business to minimise bad debt, rehabilitate customers rapidly to reduce churn and maintain revenue streams. >> Download Report
Report on Debt Management for Retail Banking
Banks have recognised that managing credit loss and the customer relationship is a challenge and working together with Experian, a solution has been developed to address these key debt management issues. >> Download Report
Latest case studies
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- Singapore Sports Council
Decision Analytics Case studies:
Experian offers a wealth of resources through informative whitepapers, research reports, webinars and online videos. These valuable resources have been created to equip you in developing best practices and to help you make informed business decisions for your company.