Advanced analytics: Our view on the future of data insight
90% of the world’s data has been created in the last two years. By 2020, the same amount of data again, will be created every minute.
It’s well understood that more data brings more opportunity. But to realise that potential, you need to be able to extract the relevant insight. Before data can be used, it needs to be interpreted and understood. That’s where analytics comes in. Technology has advanced just as quickly as our data universe has expanded, and today’s analytics can make better sense of data – at scale, and at speed – more accurately than any human.
That’s all very well for big data companies, but what about wider business? To what extent are you able to take advantage of this flood of data?
From the white paper you’ll find out:
Dealing with digital developments requires an adaptive, agile approach. In a competitive world, it’s imperative to be able to spot opportunities, assess ideas quickly, and test and learn.
We believe analytics needs to be much easier for businesses to access, and that you shouldn’t have to independently invest in this, or be a data scientist in order to benefit. Instead accessing the tools and expertise you need to understand the opportunities for your business will be beneficial in the long-term as change occurs, and new developments occur. By being able to access sophisticated techniques, which are continually invested in and contain the highest level of sophistication, will be hugely beneficial for every business moving forwards.
When the industrial revolution decentralised power, it made electricity from the factories available to the masses in a way that fundamentally changed society. Today, we’re decentralising data. We’re taking data from a central repository to give more businesses access to it in a controlled, secure environment. We’re confident that when businesses are able to experiment with data and analytics in that way, they’ll be able to access insights that transform the way they work.
Download the white paper to learn more.
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