Digital Consumer Insights 2018

Digital Consumer Insights 2018

As consumers move along the digitalisation curve, the online shift of their interactional, transactional and even personal lives present a blurred line of a trade-off between convenience and security.

 

The Digital Consumer Insights 2018 report helps organisations understand this ambiguity through consumer behavioural thresholds and preferences in data sharing, privacy and fraud management practices – allowing organisations to effectively define perimeters and consider appropriate solutions which allow for efficient consumer engagement in secure and convenient environment.

 

Key highlights of the report include:

  • The 3 dimensions and 9 behaviours relating to fraud incidence and mitigation strategies
  • The Consumer Fraud Response Cycle – a deeper understanding of the interplay between the 3 dimensions
  • Digital Pragmatist vs. Digital Voyagers – the trade-offs in consumer decision making around data privacy, data quality and fraud tolerance

Get the full insights from the report today.

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Experian

By Experian 04/25/2018

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