Digital Consumer Insights 2018
As consumers move along the digitalisation curve, the online shift of their interactional, transactional and even personal lives present a blurred line of a trade-off between convenience and security.
The Digital Consumer Insights 2018 report helps organisations understand this ambiguity through consumer behavioural thresholds and preferences in data sharing, privacy and fraud management practices – allowing organisations to effectively define perimeters and consider appropriate solutions which allow for efficient consumer engagement in secure and convenient environment.
Key highlights of the report include:
- The 3 dimensions and 9 behaviours relating to fraud incidence and mitigation strategies
- The Consumer Fraud Response Cycle – a deeper understanding of the interplay between the 3 dimensions
- Digital Pragmatist vs. Digital Voyagers – the trade-offs in consumer decision making around data privacy, data quality and fraud tolerance
Get the full insights from the report today.
Read full article
Enrich HK and Experian proudly present Data Security Champion, an interactive online game equipping migrant domestic workers with knowledge on how to protect themselves in an increasingly digital world.Learn more
Experian's optimisation solutions are specifically designed for use in the marketing environment, enabling marketers to maximise the effectiveness and returns from their customer marketing programs.Learn more