Businesses in Mainland China might feel confident in identifying customers and engaging with them digitally, but consumers don’t feel the same way.

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By Experian 18/12/2017

Digital Consumer View 2016 (Asia)

Asia is in the midst of the great digital revolution with an explosion of options for smart devices, social media interactions and eCommerce transactions.  While this metamorphosis has greatly enabled and empowered consumers, it has also challenged the effectiveness of businesses in the way they communicate and market to the…

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