Personalise your communications with Experian’s Mosaic
Consumers are creating large amounts of data every day, and you’re capturing it at every moment through your brand, product and service touch points. While this information can be leveraged and used to your advantage, often it doesn’t provide you with some of the most important insights you need – going beyond the customer journey to actually get to know the customer.
Mosaic defines, measures, describes and engages audiences through accurate segmentation, enabling you to have more strategic, sophisticated and relevant conversations with your consumers.
Mosaic layers comprehensive information about every household on top of your existing data, giving you unprecedented insights into who your customers are, how they operate, and how best to reach them.
Next-level segmentation brings your customers to life with pen portraits, word clouds, infographics, animations, interactive maps, bar charts and crosstabs.
Make smart customer investment decisions
Deliver significant return on marketing spend
Build loyal, long-term relationships with your most valuable customers
Maintain consistent consumer experiences across all touch-points