When customer data is kept in multiple systems, duplicates and discrepancies are unavoidable. Coupled with an ever-increasing number and variety of digital platforms where customers leave their traces behind, having a 360 degree customer view is becoming increasingly challenging.
Experian’s Single Customer View solutions incorporate best in class data preparation, data matching, golden record creation, monitoring and consultancy capabilities. Experian has designed and built Single Customer View solutions for a wide range of industries and for a wide range of use cases, including marketing automation, customer service, analytics and fraud detection.
Companies today collect massive amounts of customer data – including address, email and mobile data, purchasing behaviour and history, preferences and the traces customers leave behind - potentially in multiple systems. Consolidating this data is possible but many businesses struggle to create an accurate and accessible database. In fact, just 15 percent of organisations claim to have an effective single customer view in place. Common challenges include a high degree of poor contact data, disparate databases, departmental siloes and poor searching functionality.
We know that creating a Single Customer View is different for every organisation. Each organisation is affected by different data quality challenges and has different goals. The agility of Experian’s data discovery, preparation and monitoring application, Experian Aperture Data Studio, and Experian’s innovative matching engine enable us to provide comprehensive solutions for a wide range of organisations.
Book a demo with our Experian sales representative today.
Detailed data discovery to identify data quality issues affecting identity matching
Highly configurable matching and golden record technology
Optional consumer information enrichment
Flexible implementation options, including on premise, hosted and data services
Support from experienced consultancy teams during the entire project