Marketswitch® Optimisation is a mathematical decisioning software solution that enables customers to design the best strategies across the organisation to solve complex business problems and meet organisational objectives. It automatically evaluates competing business goals, contact protocols, operational constraints, and individual customer needs and preferences and calculates the impact of every possible decision, leaving you with the best combination of actions to take.
Group customers based on similar traits and create macro segment data profiles
Create broad segments to determine good or bad odds based on customer behavior
Automatically evaluate the financial impact of different business strategies
Embedded data exploration, visualisation, multi-goal and customer analysis and segmentation of optimisation inputs and results
Use up to the minute data, including live session data and predictive analytics to drive optimal decisions. Once in production, individual decisions can be requested and returned in real-time
Operate without the need for manual business users’ interaction in key tasks for preparing, running and rolling out optimisation scenarios
Widely accessible through the cloud allowing for rapid set up increased ease of ownership
Highly available and fault tolerant with data replication and backup that can be managed for high reliability
An intuitive and easy to use graphical interface designed for business analysts that includes all steps from data analysis through scenario deployment
Includes advanced sampling technique that generates statistically representative subsets. Highly scalable including big data scenarios with a considerable number of decisions and constraints
Marketswitch® Optimisation is used globally in a wide range of fields such as finance, telecommunications, media, public services, insurance, commercial retail, automobile, and even today’s military, engineering, management, etc.
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