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Customer Acquisition Strategies

Acquiring new customers doesn’t have to be complex

For us, it’s all about creating long-term value for everyone. A nimble, forward thinking strategy for acquiring new customers can be a life-changing experience for everyone. But staying ahead of consumer diversity and changing needs is not as simple as it may seem. Experian gives you agility, flexibility, insight and control for acquiring new customers: the ability to change the game.

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Acquire more profitable customers through adaptive and targeted approaches

When it comes to customer acquisition, Experian is uniquely positioned to help its clients overcome the complexity of the marketplace. The wealth of our business services includes data and analytical expertise as well as marketing and measurement capabilities. Together, these offerings help clients acquire customers, automate processing and decisioning, increase revenue, and reduce acquisition costs and risks. This is all made possible with PowerCurve™ Originations.

PowerCurve™ Originations – How it works

Competition is fierce and unrelenting. To win, you need more insight into the true nature and full value of prospects. The right strategies and means can keep you moving in an ever more profitable direction, while also navigating an ever-changing business environment.


PowerCurveTM Originations overcomes these obstacles with a flexible platform solution that builds on our deep expertise in customer acquisition so you can create, manage, and improve strategies in a fraction of the time and cost it takes with other systems. By automating data connectivity across credit bureaus and client sources, PowerCurve Originations allows your business to harness the value of expanding data assets for a complete view of prospects.


Powerful decisioning and business process management capabilities enhance the originations process while minimising costly customisations or coding. This is complemented by real-time visibility, insight and controls every step of the way. Don’t let inflexible solutions become a barrier to efficiency and customer satisfaction. Conquer this problem with an indeal blend of data, analytics, decisions and execution needed to increase profitability and grow customer lifetime value.


We can help you improve profitability while decreasing customer acquisition costs. Contact our Experian sales representative today.

How Experian can help

Gain flexibility to quickly respond to changing market conditions
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Reduce time to decision and enhance the customer experience
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Decrease customer acquisition costs
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Manage credit risk and fraud more effectively
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