Businesses in Mainland China might feel confident in identifying customers and engaging with them digitally, but consumers don’t feel the same way.

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By Experian 14/8/2020

Experian launches all new Marketswitch® Optimisation solution to help institutions significantly increase marketing Return of Investment

Marketers make significant investments to acquire new customers and promote products and services to existing customers to increase or maintain market share, product usage and profitability. Even though organisations execute hundreds of campaigns a year, there is always a limit on how many activities can be undertaken and how many…

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