Aug 2018 | News |

Independent research firm shares the state of the digital decisioning landscape

Costa Mesa, Calif., Aug 22, 2018 Experian® announced that it has been included in Forrester’s Now Tech: Digital Decisioning Platforms, Q3 2018 report and named as one of the six large vendors in the market based on annual revenue.


“In this era of disruptive digital transformation, delivering new and innovative customer experiences is a top priority for businesses worldwide,” said Steve Wagner, global managing director of Decision Analytics for Experian. “At Experian, we make this a reality by uniting data, advanced analytics and decision strategies with real-time operational execution and strong decision governance to deliver meaningful customer outcomes and positive business results.”


According to the report, “digital decisioning apps solve a key challenge in digital business: in the customer’s moment of need, deciding what to do, and then doing it. Digital decisioning apps automate actions for individual customers by responding to insights about customers and business operations gained from analytical and machine learning models.”


As the quantity and complexity of both data and analytical models have increased, internal development of digital decisioning applications has become increasingly challenging. Digital decisioning platforms help overcome this challenge by “amalgamat[ing] analytics, machine learning, business rules, and process technologies to turn insights into effective, individual, and immediate customer actions and measurable business results that: make every customer action count; make every customer action individual and relevant; and make each decision a learning experience to improve the next action,” the Forrester report added.


In Experian’s view, making each decision a learning experience to improve the next action is vital because it lets businesses build on the customer experience and create a continuous feedback loop. By allowing for systems to become self-learning as digital decisioning platforms register and analyze the outcomes of each individual decision, businesses can continually improve decisions and increase business value. Equally important is the need for strong governance and decision controls to ensure that machine learning models continue to perform as expected.


Experian, a worldwide decisioning leader in automotive, financial services, healthcare, retail, telecom and more, has grown its flagship decisioning platform, PowerCurve®, into the worldwide choice for clients that need a digital decisioning platform that helps them:

  • Quickly deploy analytics into operational processes
  • Optimize customer decisions at any point in the customer journey, through any channel
  • Increase decisioning power with an open, intuitive and flexible platform
  • Gain fast and easy access to large, anonymized consumer data sets and tools to process and prepare data for building and deploying advanced analytic models with the Experian AscendTM big data platform
  • Remain compliant with strong governance, even in highly regulated environments
  • Access flexible deployment — custom and packaged options delivered via cloud and on-premise

A complimentary copy of the Now Tech: Digital Decisioning Platforms, Q3 2018 report by Forrester Research analysts John R. Rymer and Mike Gualtieri, with support from Christopher Mines, Allison Vizgaitis and Diane Lynch, is now available.